Field notes from the stack
AI-powered go-to-market for SaaS founders — stack design, playbooks, and hand-over stories.
The CAC to CLTV Ratio: A SaaS Growth Equation You Need to Master
The Customer Acquisition Cost (CAC) to Customer Lifetime Value (CLTV) ratio isn’t just a metric—it’s a guiding principle. This ratio encapsulates the…
Unlock SaaS Growth with These 7 Game-Changing Insights
Over the years, I’ve had the privilege of working closely with SaaS businesses at all stages of growth. If there’s one thing that consistently stands out,…
Download our Free Quick Guide to SaaS Growth Strategy
Growth in SaaS isn’t just about acquiring customers; it’s about keeping them. For most SaaS businesses, siloed Marketing, SDR, and Customer Success teams…
Planning and Delivering a Successful SaaS Webinar Series
Webinars have become powerful tools for SaaS growth, creating valuable touchpoints for engagement, education, and lead nurturing. For SaaS leaders looking to scale,…
Why the 10x Sales Rule Might Be Hurting Your SaaS Growth Strategy
As a SaaS Marketing Director with years of experience navigating the challenges of scaling businesses, I’ve seen how tempting it can be to aim for massive…
Reducing Churn with Back-to-Basics Marketing for SaaS Success
For Software as a Service (SaaS) startups, navigating the first five years can be fraught with challenges, chief among them being customer churn.…
The Untapped Potential of Event Marketing for SaaS Growth
For many SaaS business owners, event marketing is often dismissed as a high-risk, one-shot tactic aimed at instant ROI. This narrow perspective can stem from various concerns, including fears of poor attendance, risks to brand reputation, and the possibility of competitors pilfering innovative ideas.
Boost Your SaaS Brand with Our Free Content Pillars Worksheet!
To help you streamline your LinkedIn presence and effectively engage your audience, download the SaaSGenX "Creating Your Content Pillars" Worksheet . This…
How SaaS Businesses Can Unlock Growth with Google My Business
As a small SaaS business with a limited budget, finding cost-effective ways to boost your online presence is crucial. One powerful yet often overlooked…
Campaign for Growth: Essential Tips for SaaS Founders
With election fever sweeping the UK and political parties of all colours making pledges that range from inspirational to idiocy, why not make up some of…
Harnessing the Power of Customer Referrals to Drive SaaS Growth
Founders and those responsible for driving SaaS growth can benefit from knowing how to leverage customer referrals. This can be a game-changer for any…
Rezatec Selects SaaSGenX to Drive Revenue Pipeline Growth in Dam Monitoring Expansion
London, 02 May 2024 – SaaSGenX, the leading provider of NextGen RevOps for B2B SaaS Businesses, proudly announces a new contract signing with Rezatec.…
Boost Your Brand: The Essential Guide to Mastering Your Niche for SaaS Founders
You launched your SaaS startup but realised standing out can seem like a daunting task. The market is crowded, the competition is fierce, and the…
How to Start SaaS Marketing: Harnessing SaaS Marketing Automation
Launching a Software as a Service (SaaS) company comes with myriad challenges, and marketing often tops the list. The primary obstacles typically include…
The Power of Personal Brand Content Pillars for LinkedIn Success
Your personal brand is more than just a reflection of who you are — it's a powerful tool that can shape your career, influence your industry, and connect…
10 Common LinkedIn Profile Mistakes That Stunted My Growth
Today, I’m taking one for the team and sharing my personal hall of shame: the top 10 LinkedIn profile mistakes that effectively put my personal brand…
'Build Your Community, Amplify Your Message' - An Oracle Lesson
From Austria to Zanzibar City, whilst a Global Marketing Manager at Oracle, I gathered many invaluable strategies that could be adopted by smaller SaaS…
Super Bowl Half Time Ad or LinkedIn: How Far Can £5 Million Go?
As we edge closer to Super Bowl Sunday, it is really interesting to look at the mind-boggling numbers behind the advertising. £5 million: The price of a…
Ten Points Missed by Gartner's Five SaaS Growth Strategies
As a SaaS founder, staying ahead of the curve is paramount for sustained growth and success. Gartner, a leading authority on technology trends and…
SaaS Founders: Five Reasons to Move Away from Founder-Led Sales
Ah, the life of a founder—where every day feels like a whirlwind of opportunity and challenge. In the thrilling saga of entrepreneurship, one aspect often…
SaaS Pioneers: Where Will AI and Automation Take You in 2024?
As Japan celebrates a historic milestone of becoming the fifth country to land on the Moon, it could be a good time to consider where AI and automation…
Top 4 Founder Fears: How To Choose The Right Partner For Audience Growth
Having spoken with, 100’s of business owner’s over the years, it is clear that small early-stage founders often face a daunting decision when selecting a…
The Sea of Leads: Is AIDA Still the Captain for SaaS Founders?
In the dynamic landscape of digital marketing, the winds of change are blowing strong, ushering in the AI era. As a SaaS founder, you've undoubtedly heard…
Top Ten Marketing Metrics Every SaaS Business Should Be Tracking
From my years of experience working with small and large SaaS organisations, I've learned that understanding and leveraging the right marketing metrics is…
Why a Strong Brand is Important to a Startup Software Company
In a world brimming with digital innovation, Apple's product launches have become more than just events; they are cultural phenomena. The recent unveiling…
SaaS Marketing Strategy: 5 Steps key steps for startup success
Starting a software company is an exciting journey, but the task of marketing it can be daunting, especially when you don't have a big budget. However,…